Before It’s Proven
We believe in a founder’s dream before it is proven, when capital and conviction matter most.
48 INVESTMENTS · $30M+ INVESTED · 3.3x REALIZED MOIC
We invest across consumer, digital assets, real estate, theater, and funds. Each area is led by a family member with real conviction in that world. It is our own capital. No outside LPs. No one else’s clock. That freedom lets us stay patient and back what we believe deserves to exist.
In our direct consumer investments, we come in early, when the work is hardest and the outcome is far from certain. There is no coasting.
The founder is the one pushing the boulder up the hill. The second they stop, it rolls back down. That is where we come in.
We believe in a founder’s dream before it is proven, when capital and conviction matter most.
We help founders decide what to do now, what to leave alone, and who to bring in.
When it is time to raise, we open doors to investors who can help close the round.
They are still pushing the boulder. Just not alone.
Acquired by iintoo
Acquired by Pear Health Labs
Acquired by Auddy
Acquired by Outside Magazine
We invest our own capital, bringing firsthand experience and personal conviction to every area we back.