We back the people and ideas that make a changing world more human.

Different worlds. One point of view.

We invest across consumer, digital assets, real estate, theater, and funds. Each area is led by a family member with real conviction in that world. It is our own capital. No outside LPs. No one else’s clock. That freedom lets us stay patient and back what we believe deserves to exist.

1

Consumer

Founders creating products and brands that become part of people’s lives.
2

Digital Assets

New ideas that can reshape how value is created, owned, and exchanged.
3

Real Estate

Places with lasting value and a meaningful role in the communities around them.
4

Theater

Productions that take risks and bring people together for shared experiences.
5

Funds

Managers whose judgment and access we trust in areas we don’t cover directly.
Before It’s Proven

We believe in a founder’s dream before it is proven, when capital and conviction matter most.

The Next Right Thing

We help founders decide what to do now, what to leave alone, and who to bring in.

Doors, Not Just Dollars

When it is time to raise, we open doors to investors who can help close the round.

The Founder Stays in Charge

They are still pushing the boulder. Just not alone.

Backing founders who’ve lived the problem.

“

Women solving their own gut-health struggles. Lovevery, bringing child-development expertise into the home. Cerebelly, growing from a classroom idea to tens of millions in annual sales.

Zak ReidFounder

Conviction, 48 times over.

XPR
XPR

XPR

Wild Food Friends
Wild Food Friends

Wild Food Friends

Smart Family Nutrition
Smart Family Nutrition

Smart Family Nutrition

RealtyShares
RealtyShares

RealtyShares

Acquired by iintoo

Pilates Metrics
Pilates Metrics

Pilates Metrics

Acquired by Pear Health Labs

Lasso
Lasso

Lasso

Good Money
Good Money

Good Money

Emerald Bay Luxury Resorts
Emerald Bay Luxury Resorts

Emerald Bay Luxury Resorts

Conure Music
Conure Music

Conure Music

Acquired by Auddy

Cairn
Cairn

Cairn

Acquired by Outside Magazine

Get Likes
Get Likes

Get Likes

Africa Eats
Africa Eats

Africa Eats

Aktify
Aktify

Aktify

Auddy
Auddy

Auddy

Axcend
Axcend

Axcend

Designer Wellness
Designer Wellness

Designer Wellness

500
500

500

Brimore
Brimore

Brimore

ModelFront
ModelFront

ModelFront

Monj
Monj

Monj

Movr
Movr

Movr

PYM
PYM

PYM

Pear Health Labs
Pear Health Labs

Pear Health Labs

Parker Clay
Parker Clay

Parker Clay

Playper
Playper

Playper

RPM
RPM

RPM

Spells of the Sea
Spells of the Sea

Spells of the Sea

The Alaska Club
The Alaska Club

The Alaska Club

The Lost Boys
The Lost Boys

The Lost Boys

Twillo
Twillo

Twillo

Ripple
Ripple

Ripple

Martis Capital
Martis Capital

Martis Capital

Masa
Masa

Masa

Lovevery
Lovevery

Lovevery

Purcuity
Purcuity

Purcuity

Sage
Sage

Sage

Love Grown
Love Grown

Love Grown

Great Jones
Great Jones

Great Jones

Fledge
Fledge

Fledge

Finn
Finn

Finn

Evrloop
Evrloop

Evrloop

Eastern Standard Time
Eastern Standard Time

Eastern Standard Time

De Soi
De Soi

De Soi

Curbside Health
Curbside Health

Curbside Health

Chico
Chico

Chico

Cerebelly
Cerebelly

Cerebelly

Califa Farms
Califa Farms

Califa Farms

Brightland
Brightland

Brightland

Bambino
Bambino

Bambino

The people behind the capital.

We invest our own capital, bringing firsthand experience and personal conviction to every area we back.

Webb Knudsen,

Founder & Managing Partner.
Leads our consumer investing, backing founders early and helping them navigate the hardest stages of building.

Brent Knudsen,

Co-Founder & Partner.
Brings decades of operating, advisory, and investment experience to our work across consumer companies and funds.

Deanna Knudsen,

Advisor.
Guides our theater investments with experience spanning Broadway, youth theater, and family-focused consumer brands.

Kathryn Knudsen,

Advisor.
Brings clinical expertise as a licensed marriage and family therapist to our investments in mental health companies.
Other family members lead digital assets and real estate, drawing on years of hands-on experience in each field.